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L’Oréal Professionnel Serie Expert Vitamino Color Spectrum, 300 ml, Shampoos for Women, A shampoo that takes care of your hair colour that will continue to shine today, tomorrow and even a month from now Enjoy 100 days of vibrant colour that is timeless. The L'Oréal Professionnel Serie Expert Vitamino Color Spectrum Shampoo for coloured hair is able to lock pigments deep within the hair fibre thanks to its ferulic and citric acid content, so that the colour remains as captivating as on the day of colouring. To this, it adds high shine, saturation and the suppression of unwanted glare to make the colour stand out in all its intensity. Characteristics: gently but thoroughly cleanses the hair, providing it with an intense shine and softness preserves the vibrancy of coloured hair for up to 100 days maintains optimum brightness and colour saturation, balances colour contrast neutralises unwanted brassy glints strengthens hair and provides nourishment the creamy texture forms a thick lather a pleasant fragrance with rhubarb, citrus and amber tones Results of testing: up to 96% stronger hair → instrumental test after shampoo application up to 72% softer hair → instrumental test after application of a leave-in mask and 10 shampoo applications 95% said their hair is shiny 93% agreed that the shampoo helps preserve hair colour → consumer testing, results after 4 weeks of using the entire Vitamino Color Spectrum range Ingredients: colour protection technology with ferulic acid and citric acid - locks colour in the hair fibre How to apply: Apply the Vitamino Color Spectrum shampoo evenly to damp hair and massage gently until a rich lather forms. Rinse thoroughly with water and follow with a conditioner or mask from the Vitamino Color Spectrum range. Finish with the Glass Shine serum for extra shine. Notino tip: To maintain vibrant colour, incorporate the Vitamino Color Spectrum neutralising shampoo into your routine at least once a week - or whenever your hair starts to lose its colour. Choose the one that is appropriate for your hair colour: purple for blondes, blue for light brown shades and green for dark brown tones. As a result, the colour will retain its fresh and vibrant appearance for longer.